Marketing

My Approach

I love diving into the creative side of marketing, always aiming to craft messages and campaigns that really catch the eye. For me, it´s all about the customer – I focus on understanding their needs and how they interact with products to tailor my strategies accordingly. It is super rewarding to see that connection happen, knowing my efforts are truly resonating with the intended audience. 

Social Media Campaigns

Customer Engagement

I blend deep brand understanding with user-focused creativity to craft compelling campaigns that truly resonate with the target audience. I spearheaded the “Show Me Your Smile” campaign for El Cookie, which leveraged social media to boost community engagement and brand visibility, ultimately generating a remarkable 500% ROI. My process includes audience analysis, user experience research to develop precise marketing personas, and strategic content development that aligns seamlessly with the brand’s voice, ensuring every campaign not only engages but also enhances the customer’s journey with the brand.

Brand Identity

Helping brands find their voice

I help establish a unique brand identity that truly stands out on social media. By closely collaborating on the development of writing style, tone, and overall presence, I help craft an identity that’s compelling and uique. This also involves a deep dive into understanding our ideal customers through user research, developing content that speaks directly to their needs, and continuously refining our approach based on detailed keyword research and analytics. I am able to merge creative content development with strategic insights to build a brand identity that not only informs and engages but also enhances the customer journey, fostering lasting connections.

Volunteering

Catchafire.org

I firmly believe in the importance of helping others and am dedicated to volunteering my skills. Through my involvement with Catchafire.com, I support non-profits by enhancing their marketing strategies, which saves them thousands of dollars. We work together to create content pillars that reflect their brands image. Then I help them create a content calendar that fits their organizations needs (time, budget, skills). This enables these organizations to  focus on their community initiatives and organizational growth, thereby amplifying their impact and effectiveness.

Marketing Campaigns

My Process

Creating a successful marketing campaign starts with a deep dive into understanding the brand and its audience. My approach is thorough and strategic, blending creativity with my background in User Experience Design (UX). I begin by identifying the target audience through company consultation, then conduct detailed user research to create marketing personas that truly capture the audience’s needs. This sets the stage for extensive keyword research, ensuring the content we develop is both discoverable and highly relevant. I then align everything—from content pillars to individual messages—with the brand’s core mission and voice, focusing on crafting content that not only resonates with the audience but also enhances their interaction with the brand at every touchpoint. This holistic, user-centric approach ensures our campaigns not only inform and engage but also build lasting connections, showcasing my blend of creative flair, analytical precision, and dedication to user experience.