Alicia Turner Portfolio
UX Case Study
Alicante Events App
The EventsConnect App was designed as a solution for foreigners in Alicante, Spain, who found it challenging to meet others and disliked navigating multiple websites to find local events. As the lead designer on this case study project, I managed the entire design process from start to finish. This included creating detailed personas, conducting thorough UX research to gather insights, designing wireframes to layout the user experience, and finally developing high-fidelity prototypes to bring the concept to life, ensuring the app was both functional and user-friendly.
Team
Alicia Turner- Lead UX Designer
Categories
Slide Deck, App Design, UX Research, Personas, Wireframes, Mockups
Creative Process
In this project, my creative process was deeply rooted in the user journey, meticulously crafting each design phase from personas to prototypes to ensure a seamless and engaging experience tailored to the unique needs of the community.
To create the EventsConnect App, I embarked on a detailed creative process that began with identifying user needs through the development of specific personas, followed by extensive user research and interviews.
This foundational work informed the iterative design phases, from initial wireframes to refined high-fidelity prototypes, ensuring that the app was both aesthetically pleasing and functionally tailored to enhance connectivity and event discovery for foreigners in Alicante.
Time Management
My time management skills are exemplified by my use of tools like Google Calendar and Notion to meticulously organize tasks and efficiently meet deadlines, ensuring I stay on top of all my commitments with precision.
User Testing
During the user testing phase, I prioritized accessibility by engaging a diverse group of individuals from various ages, genders, nationalities, and abilities to ensure the app was universally usable and met the needs of all potential users.
User Research
In my user research for the EventsConnect App, I conducted interviews with a diverse group of people living in Alicante, focusing on how the app could effectively address their challenges in finding events and connecting with others, ensuring the solution was comprehensive and inclusive.
Slide Deck
I utilized a Slide Deck to document and track the entire app creation process, including the development of personas, user testing results, and the evolution of our prototypes, ensuring clear communication and organized project management. See it HERE
Product Features
The product features of the EventsConnect App include an intuitive search bar, an easy-to-navigate interface, and a responsive design, all tailored to enhance user experience and accessibility.
User Centered Design
Responsive Design
Creative Solutions
User Experience Research
In developing the EventsConnect App, I conducted interviews with English-speaking foreigners in Alicante to create personas and user journey maps, then crafted and refined digital wireframes and high-fidelity mockups through iterative user testing, enhancing the final design based on comprehensive feedback.
Brand Design
In creating the brand design for the EventsConnect App, I focused on developing an easy-to-follow user flow that conveys a sense of fun and excitement, while ensuring accessibility for all users.
App Development
Throughout the app development process, we focused on crafting a smooth and user-friendly experience, tweaking and refining along the way to get everything just right.
“Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible.” -Don Norman “The Design of Everyday Things”
A story in Research
Meet Myka and Steve, the personas I developed for the EventsConnect App to address the diverse needs of English-speaking expatriates in Alicante. For Steve, a retired British expat, the app simplifies finding local English-speaking events, helping him make friends and integrate into the community. Meanwhile, Myka, a young professional who loves live music, uses the app to connect with events that match her interests, enhancing her social life and cultural connections in Alicante.
The impact
Our design’s emphasis on accessibility has significantly broadened the app’s usability, making it a tool that truly connects and enriches the community. A peer during our course project review mentioned, “Your thoughtful integration of accessibility features not only elevates the user experience but also sets a benchmark for inclusive design in digital products.”
"I absolutely love the EventsConnect App! It makes finding live music events so easy and fun, and I've met some amazing people through the gatherings it helps me discover."
"The EventsConnect App has been a lifesaver for me as a newcomer in Alicante. It's helped me find events where I can meet new friends and really start feeling part of the community."
"The EventsConnect App is fantastic for keeping up with what's happening around me. I've discovered so many new events in my area that I would've missed otherwise!"
"The EventsConnect App has not only helped me meet new friends but also makes it easy to keep in touch and plan our next gatherings. It's truly enhanced my social life here!"
Next steps
The next steps for the EventsConnect App involve conducting additional usability testing focused on its accessibility features to ensure it meets the diverse needs of all users. Feedback from these tests will be used to refine and enhance the app’s design and navigation, culminating in a pilot launch to gauge performance and user satisfaction before a broader rollout.
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