Alicia Turner Portfolio
UX Case Study
Alice´s Restaurant App
The Alice’s Restaurant app project was focused on user-centered design, aimed at simplifying the process for customers to order their favorite meals from Alice’s Restaurant. Through extensive user research, wireframing, and iterative design refinements, the app was crafted to meet specific user needs, ensuring that everyone from busy parents to non-English speakers could easily navigate the app and enjoy a streamlined ordering experience.
Team
Alicia Turner – Lead UX Designer
Categories
Slide Deck, App Design, Branding, UX Research, Personas, User Journey, User Testing, Wireframes, Prototypes
Creative Process
The creative process for the Alice’s Restaurant app involved deeply understanding user needs through interviews and research, then translating these insights into intuitive design solutions, from initial wireframes to refined prototypes.
In developing the Alice’s Restaurant app, I started by really getting to know the users through interviews and research, then used what I learned to shape the app’s design, starting with basic wireframes and moving on to more polished prototypes.
I constantly tweaked these designs based on user feedback to make sure the interface was both easy to use and efficient. This approach helped me craft a personalized experience that met diverse customer needs and made ordering a smooth and enjoyable process.
Ideation
During the ideation phase for this app, I brainstormed various concepts, carefully considering user feedback to ensure the solutions were both innovative and directly addressed the users’ needs.
User Testing
I conducted extensive user testing and research, engaging with a diverse group of users to gather actionable insights that directly informed the refinement of our app’s design.
Empathize
For this project, I learned to empathize with users by engaging deeply in their experiences, listening to their challenges and preferences to ensure our app solutions were thoughtfully aligned with their real-world needs.
Slide Deck
I organized my work in a Slide Deck, and you can view it here to see how the project evolved from concept to final design.
Product Features
The Alice’s Restaurant app includes a feature that allows users to save their favorite meals for quick and easy access, streamlining the ordering process for repeat customers. Additionally, it offers the flexibility to choose delivery times, accommodating the busy schedules of users by ensuring their meals arrive when most convenient for them.
User Centered Design
Mobile App
Designed in Figma
User Experience Research
I conducted numerous interviews for user research, engaging with a wide range of individuals to deeply understand their needs and preferences for the app.
App Design
I performed multiple redesigns of the app to enhance user-friendliness and effectively address identified pain points, ensuring a smoother and more intuitive experience for all users.
User Journey Maps
I relied on detailed user journey maps to create thoughtful user flows, ensuring that the app’s design logically and effectively met the needs of its users at every step.
“Every object tells a story if you know how to read it.” – Henry Ford
A story in Research
The Alice’s Restaurant app was designed with personas like Pete and Claudia in mind, ensuring it catered to diverse user needs. For Pete, a young immigrant facing language barriers, the app includes features like meal descriptions in multiple languages and a straightforward interface, making it easier for him to order food for his family. Claudia, a busy single mom with dyslexia, benefits from the app’s ability to save favorite meals and select delivery times, streamlining her meal planning amidst a hectic schedule. Together, these features make the app a valuable tool for both and accommodating their unique lifestyles.
The impact
The Alice’s Restaurant app streamlines the meal ordering process, significantly reducing the time and effort users spend on meal planning. By offering features like saving favorites and scheduling deliveries, it provides a tailored and stress-free dining experience that fits seamlessly into users’ busy lives.
"The app has made ordering food so much easier for me and my family, especially with the language options. It's been a real game-changer."
"This app has been a lifesaver for managing meal times between work and my kids—it's quick and so easy to use."
"The app's simple design and the ability to schedule my meals have made dining so much more enjoyable and convenient for me."
"The save favorite meal feature has been fantastic; it simplifies reordering my go-to dishes and saves so much time!"
Next Steps
The next steps for this project involve conducting further usability testing with an emphasis on the app’s accessibility features to gather more detailed feedback from a diverse group of users. Based on this feedback, we will refine and enhance the app’s design and functionality, aiming for a seamless and inclusive user experience before its full public release.
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